![]() Profile your existing customer base and look for patterns.Selecting your target vertical marker doesn’t have to be complicated. To make it easy, CompTIA has broken the process down into ten steps. With a solid plan, you can become a dominant provider to your chosen vertical market. By focusing on a specific vertical market, you open the door to faster and more profitable business growth. Existing clients may begin to help you bring in new accounts the more clients you bring in, the higher your revenues will become. Once you immerse yourself in your chosen vertical market, you will become known as a trusted advisor and reliable service provider. Instead of trying to be everything to everyone, you can target your sales and marketing efforts towards specific industry challenges and the solutions you provide. So what are the benefits of entering a vertical market?Īs your sales teams become more educated and your marketing messages become more concise, your marketing costs go further. ![]() These verticals can even break down into smaller subcategories such as hospitals, and insurance brokers. There are various vertical markets a few of those vertical markets are retail, healthcare, legal, and education. For example, a hospital would rather buy communication services from a company that has expertise in the common problems than to just trust a company that generalizes in telecom. Realistically though companies that specialize in providing communication services to certain niche areas such as finance, energy, healthcare, and education are going to see their investments go farther and in a smaller amount of time. ![]() Providing a communication service or product may seem like a general enough blanket it could cover everyone. The companies with the biggest success, in the beginning, have a niche business with a targeted audience. No matter what you think or what anyone’s told you, not everyone is your customer because your products and your services are not for everybody. The September 19th Telarus Tuesday call brought CompTIA Faculty Member, Kathryn Rose to talk about best practices for selecting a target vertical market, creating a profile for clients in that market, identifying key influencers in the market, and creating a positioning statement. ![]()
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